diff --git a/samples/rpmsg/rpmsg_client_sample.c b/samples/rpmsg/rpmsg_client_sample.c
index b9a99e621a5c..ae5081662283 100644
--- a/samples/rpmsg/rpmsg_client_sample.c
+++ b/samples/rpmsg/rpmsg_client_sample.c
@@ -14,7 +14,9 @@
 #include <linux/rpmsg.h>
 
 #define MSG		"hello world!"
-#define MSG_LIMIT	100
+
+static int count = 100;
+module_param(count, int, 0644);
 
 struct instance_data {
 	int rx_count;
@@ -33,7 +35,7 @@ static int rpmsg_sample_cb(struct rpmsg_device *rpdev, void *data, int len,
 			     true);
 
 	/* samples should not live forever */
-	if (idata->rx_count >= MSG_LIMIT) {
+	if (idata->rx_count >= count) {
 		dev_info(&rpdev->dev, "goodbye!\n");
 		return 0;
 	}