diff --git a/drivers/nvdimm/of_pmem.c b/drivers/nvdimm/of_pmem.c
index a0c8dcfa0bf9..97187d6c0bdb 100644
--- a/drivers/nvdimm/of_pmem.c
+++ b/drivers/nvdimm/of_pmem.c
@@ -42,7 +42,7 @@ static int of_pmem_region_probe(struct platform_device *pdev)
 		return -ENOMEM;
 
 	priv->bus_desc.attr_groups = bus_attr_groups;
-	priv->bus_desc.provider_name = "of_pmem";
+	priv->bus_desc.provider_name = kstrdup(pdev->name, GFP_KERNEL);
 	priv->bus_desc.module = THIS_MODULE;
 	priv->bus_desc.of_node = np;